“We wanted to see if that perception played out in what their customers say in public, online reviews. They have done a great job of persuading both consumers and investors that they offer a customer experience superior to traditional dealerships,” Friendemic chief executive officer Steve Pearson said in the news release. “CarMax and Carvana have been exciting stocks to watch. In addition to analyzing star ratings, Friendemic explained that it applied topic modeling and word cloud techniques to uncover both positive and negative sentiments of CarMax and Carvana reviewers.
In the study highlighted through a news release distributed on Friday, Friendemic found that while both CarMax and Carvana have a strong number of positive reviews, the average star ratings on Google for these retailers are lower than the star ratings of other publicly traded automotive retailers.
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